Jerry’s Facebook Plan

 

This is a full business start-up. So there has been a great amount of time to get the actual business web-page working and online to be live. This included purchasing a domain and host, building the page through the host company templates, and securing licenses and a business name. The last part was the final approval to have Pay-Pal as my service provider for payments.

Now that the page is working, I can now put my energy into the advertising and promotion of the new business.

My plan for development of the new on-line store is or now was to announce the progress of the page as it becomes a live store. That part has been done and the store is live and open.

This was a full startup of a business, and there has already been a lot of time invested in preparing the actual web page for the opening. Now that the page is working, I have been able to concentrate on the start of the Facebook promotion for this company.

The Plan

 

A first thing is to get some inventory added right away. I was at the end of the deadline to have this ready to present to the class and had to go ahead and go forward with the page publishing so I could get the links and start of the Facebook promotion page started.

I will be posting pictures of some key inventory items on the Facebook page with a link to the store in the comments of each picture. This should create interest to the new store.

The plan is to add updates about new products that have been added to the store inventory. I will be at first posting almost daily pictures and description information about new items added to the active inventory. Time is of the essence to get inventory added to the page. First so the promotion will work and second, so I can start making money.

In the next few days I will be adding a coupon code so visitors to the Facebook page can receive a discount on purchases. This will be strictly a Facebook page promotion.

There are several departments or areas of interest. As I find what areas have an excess amount of inventory, I will be offering a special buy or sale in that area. I will continue to offer specials that will be posted on the Facebook page to create traffic to the store.

There are holiday items that I have available that will be posted with a special promotion which I have not decided on yet. I have four holidays that can be promoted, which are Halloween, Veterans Day, Thanksgiving and Christmas. After this class is finished, I will be continuing to promote holiday purchases.

I will also be promoting special finds and deals for specific departments as I sort and categorize the inventory.

As I find what sells, (on the business side of things) I will purchase and promote these better moving items.

I have not forgotten about Pinterest. If I find an item that I can repurpose and fits the criteria of the Pinterest site, I will post the item with a link to the store. I am not sure if this will work or not. I also have an Amazon account that I sell books through and may cross promote some books through the Facbook page and the store website.

I am also looking at E-bay to actually sell special items. I have accounts with Pinterest and E-bay alresdy, so it is just a matter of posting the items. 

This is just a start of the plan so I will revise and add more information as I find I need to.